Life Mode: New York
“The Life Mode Report has been created to enable our clients to be the change-makers who will anticipate and create the products and services their consumers will need in the future. We think this is of paramount importance because the world is changing faster than ever – and how we choose to live in it has never offered us more possibility.”
Sophie Maxwell, Pearlfisher Futures Director
Life Mode New York and our series of global events will share the insights and perspectives from Pearlfisher Futures exploration of the following key shifts:
- Following to becoming: Enabling our constant individual progression.
- Fixity to Fluidity: Seeking the collectives that will expand our worlds.
- Consumer to citizen: Rethinking our actions and what we’ll leave behind.
To get your ticket and join like-minded business professionals at this exciting event on how brands will design the lives we want to live, please click here.
Registration and welcome drinks
Introduction from Pearlfisher Founding Partner, Mike Branson
Introduction to Life Mode from Pearlfisher Futures Director, Sophie Maxwell
Shift 1 (Following to Becoming: Enabling our constant individual progression)
Expert viewpoint: Rebekka Bay, Creative Director, Uniqlo Global Innovation Center
Shift 2 (Fixity to Fluidity: Seeking the collectives that will expand our worlds)
Expert viewpoint: Divya Gugnani, CEO and Co-Founder, Wander Beauty
Shift 3 (Consumer to Citizen: Rethinking our actions and what we’ll leave behind)
Expert viewpoint: Karsten Ch’ien, Director of Sales and Marketing, Square Roots Urban Growers
7:25 – 8:30pm
Delicious light bites, drinks and a chance to network with industry peers
Creative Director of Design and Research Centers at Uniqlo
At Uniqlo, Bay is in charge of leading the design team based in New York. She oversees product development for all aspects of the company. Prior to joining Uniqlo, Bay was the creative director at elevated basics brand Everlane. Bay also has experience as an artistic director and vice president at Gap working there from 2012 to 2015, helping guide Gap in its inventive endeavors. Before that, she came from H&M’s sister company, Cos, advancing the brand to its minimalist chic aesthetic.
CEO & Co-Founder at Wander Beauty
Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-Founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 14 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya cofounded Send the Trend, an ecommerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation.
Director of Sales and Marketing at Square Roots
Karsten is the Director of Sales & Marketing at Square Roots, a hydroponic shipping container farm in Brooklyn. He leads the company’s burgeoning retail strategy, a role that includes product development, operations, brand marketing, sales strategy, and the occasional harvest. Prior to Square Roots, Karsten created the award-winning Yumami brand of Asian-inspired, grab-n-go snacks. He is a graduate of Yale College and Harvard Law School, where his research in food policy and public health inspired him to join the good food movement.