Life Mode: London
“The Life Mode Report has been created to enable our clients to be the change-makers who will anticipate and create the products and services their consumers will need in the future. We think this is of paramount importance because the world is changing faster than ever – and how we choose to live in it has never offered us more possibility.”
Sophie Maxwell, Pearlfisher Futures Director
Life Mode London and our series of global events will share the insights and perspectives from Pearlfisher Futures exploration of the following key shifts:
- Following to becoming: Enabling our constant individual progression.
- Fixity to Fluidity: Seeking the collectives that will expand our worlds.
- Consumer to citizen: Rethinking our actions and what we’ll leave behind.
To get your ticket and join like-minded business professionals at this exciting event on how brands will design the lives we want to live, please click here.
Registration and welcome drinks: Enjoy a glass of Prosecco or Seedlip cocktail
Introduction to Life Mode
Shift 1 (Following to Becoming: Enabling our constant individual progression)
Expert viewpoint: Jonathan Lowth, Global Head of Creative, Bang & Olufsen
Break: A chance to stretch your legs, network and grab a drink from the bar
Shift 2 (Fixity to Fluidity: Seeking the collectives that will expand our worlds)
Expert viewpoint: Tom Stancliffe, Founder, TRIBE
Shift 3 (Consumer to Citizen: Rethinking our actions and what we’ll leave behind)
Expert viewpoint: Tom Kay, Founder, Finisterre
17:00 – 19:30
Delicious light bites, drinks and a chance to network with industry peers
Tom is the Founder of TRIBE, the UK’s leading natural performance nutrition brand and community of 75,000 everyday athletes. Tom established TRIBE in 2015 following Run for Love, a 1,000 mile run across Eastern Europe to set up the first home for trafficked children in the UK.
Tom founded Finisterre 15 years ago, in a flat above a surf shop with only one product – a waterproof breathable fleece designed for hardy British surfers and the life they lead. By staying true to the brand’s original design ethos of functionality and sustainability, Tom brought the brand to life in an understated style and identity, remaining committed to the product, their impact on the environment and the people that share a love of the sea. Today, Finisterre stands out as a leading ethical, outdoor fashion brand that pushes boundaries and focuses on the future.
A graduate of the European Business School in London, Jonathan Lowth working in advertising agencies in Denmark for over 20 years with clients such as Lego, Carlsberg, Apple, IBM and Innocent. However, the opportunity to join a truly iconic brand at a time where a massive strategic shift was on the horizon was a challenge not to be ignored. Three years later, Bang & Olufsen is recording double digit growth for the thirteenth consecutive quarter and constantly rating as one of the most desirable brands in the industry. As Global Head of Creative, Jonathan has first-hand experience of what works, (and what doesn’t) in the complex ecosystem of luxury lifestyle branding.