Life Mode: Copenhagen

“The Life Mode Report has been created to enable our clients to be the change-makers who will anticipate and create the products and services their consumers will need in the future. We think this is of paramount importance because the world is changing faster than ever – and how we choose to live in it has never offered us more possibility.” 

Sophie Maxwell, Pearlfisher Futures Director

Life Mode Copenhagen and our series of global events will share the insights and perspectives from Pearlfisher Futures exploration of the following key shifts:

  1. Following to becoming: Enabling our constant individual progression.
  2. Fixity to Fluidity: Seeking the collectives that will expand our worlds.
  3. Consumer to citizen: Rethinking our actions and what we’ll leave behind.

To get your ticket and join like-minded business professionals at this exciting event on how brands will design the lives we want to live, please click here.



Registration and welcome drinks


Event starts: Introduction to Life Mode


Shift 1 (Following to Becoming: Enabling our constant individual progression)


Expert viewpoint: Jonathan Lowth, Global Head of Creative, Bang & Olufsen


Break: A chance to stretch your legs, network and grab a drink


Shift 2 (Fixity to Fluidity: Seeking the collectives that will expand our worlds)


Expert viewpoint: Jesper Vilstrup, LEGO House


Shift 3 (Consumer to Citizen: Rethinking our actions and what we’ll leave behind)


Expert viewpoint: Brian Grevy, CEO at Gant


Expert viewpoint: Carla Cammilla Hjort, Vision Director and Co-Founder, IKEA’s SPACE10


Closing words

17:20 – 19:30

Delicious light bites, drinks and a chance to network with industry peers


Carla Cammilla Hjort

Vision Director & Co-founder of IKEA’s SPACE10

Carla is an inspiring entrepreneur with a spirit and passion for designing a better tomorrow. Having founded creative platform Art Rebels, music and arts event Trailerpark Festival and creative studio Rebel Agency, Carla launched SPACE10 together with her three co-founders, (Simon Caspersen, Kaave Pour and Guillaume Charney-brunet) in close collaboration with Inter-IKEA-Systems (global owner of the brand, concept and franchise IKEA) to explore and design for more sustainable and meaningful future scenarios. Nestled in the heart of Copenhagen’s meatpacking district, the unique space is a creative and cultural hub that invites people from the worlds of art, design, and technology to work and collaborate on different research projects that result in a range of exhibitions, events and workshops.

Jesper Vilstrup

General Manager at LEGO House

With more than 17 years of experience as the General Manager Jesper’s aim is to give LEGO fans of all ages the ultimate LEGO experience. Designed for the young and the young at heart, LEGO House is composed of 21 huge “bricks” stacked on top of one another to evoke a toy building. Jesper has ensured the House is a manifestation of the very essence of the LEGO idea, organising experiences and exhibitions related to the LEGO philosophy that learning through play promotes innovation and creativity.

Brian Grevy


Gant is an international clothing brand renowned for its quality and shirts. Following Brian’s passion, leadership and boundless curiosity, he moved from his position as chief marketing officer to CEO of Gant in 2018. With a strong vision and understanding of the brand, Brian is transforming Gant to evolve in alignment with today’s rapidly changing retail environment and lead the brand into the next stage of international expansion and growth.

Jonathan L

Jonathan Lowth

Creative Director at Bang & Olufsen

A graduate of the European Business School in London, Jonathan Lowth working in advertising agencies in Denmark for over 20 years with clients such as Lego, Carlsberg, Apple, IBM and Innocent. However, the opportunity to join a truly iconic brand at a time where a massive strategic shift was on the horizon was a challenge not to be ignored. Three years later, Bang & Olufsen is recording double digit growth for the thirteenth consecutive quarter and constantly rating as one of the most desirable brands in the industry. As Global Head of Creative, Jonathan has first-hand experience of what works, (and what doesn’t) in the complex ecosystem of luxury lifestyle branding.