How brands can design the lives we want to live

Being a ‘Lifestyle brand’ has become the aspiration of many brands today. But what ‘lifestyle’ actually means - and what we expect it to deliver - is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher has launched its latest Futures insight report and series of global events for Life Mode 2018 – how brands can design the lives we want to live - exploring the aspirational ‘lifestyle’ branding sector, its current appeal and the future opportunity it offers brands to explore and become the change-makers in sectors as diverse as health, wellbeing and personal care, travel and leisure, food and beverage, and beauty and fashion..

Explore